1 Great Jones Alley

A secret alley.
A private paradise.
An exclusive residence.

1 Great Jones Alley

A Window Into a New Era

On the very street where Andy Warhol once lived and other artists like Basquiat and Haring exchanged ideas with musicians and writers, a new legacy is born.

The terra cotta fins on the façade of 1 Great Jones Alley offer incredible street appeal, creating a building that is unique in the neighborhood while at the same time enhancing it by referencing features of nearby historic buildings.

An enviable entrance One of the last Downtown alleyways preserves a secluded and private space, so rarely found in New York City.

An entrance from the alley Naturally oxidizing Corten steel references the industrial past of the neighborhood, while lending an elegant, modern first impression to residents and visitors alike.

The Lobby The minimalist lobby area remains free of flashy fixtures or excessive furnishings. Simplicity is paramount.

The Wet Spa The private wet spa pays homage to the bathhouses that once populated this area of Downtown Manhattan, incorporating Corten steel, Venetian plaster, stone, glass and wood throughout.

The Garden The petite garden serves as the lungs of the building, breathing new life into each season, with perennials, ferns, vines, shrubs and canopy trees that provide a quiet respite all year long. It’s a place to find nature, just steps from your living room.

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An Inside View

Residences

An Inside View

1 Great Jones Alley organically reflects its artistic roots—while granting residents a design-driven retreat of highly livable comfort.

A Living Room Worth Living In Light floods in through floor-to-ceiling glass, granting residents natural light from daybreak to sunset.

Master Bathroom The master bathroom echoes the serene features of the building’s thermal spa; a lavish steam shower with rainfall and handheld wand, a custom Japanese-style soaking tub, quartzite walls, slatted teak millwork detailing, and Dornbracht rose-gold copper fixtures throughout.

The Kitchen The muted tones and clean lines of the Arclinea kitchen showcase the craftsmanship that went into every cabinet, every handle, every countertop. Understated but spectacular, it’s a meticulous design, where the look is every bit as important as how the kitchen functions.

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The Cultural Legacy of 1 Great Jones Street

Neighborhood

The Cultural Legacy of 1 Great Jones Street

Art historian and Paper Magazine editor Carlo McCormick on the art icons of the ’80s, ’90s and today who have made Great Jones a hive of creativity.

Donated to the city by the lawyer, assemblyman and quintessentially original New Yorker Samuel Jones, Great Jones Street has provided a direct link between West Third and East Third Streets since it was first paved in 1789. From its early days, it was a desirable address for mayors, the cultural elite, and anyone who wanted to be part of the action. As buildings came down and new ones arose in their place, the street evolved into an eclectic center of art and commerce: things just happened here.

It’s just two blocks long, but Great Jones Street has always been recognized as a connective yet separate zone between the potent cultural orbits of the West and East Village and Soho. To this day, the street remains at once oddly central yet all on its own, something of an aperture whose in-between geography has had an uncanny appeal to certain kinds of artists. Hosting a number of important galleries and art spaces, including Aicon, Eric Firestone, Great Jones Space, Karma and La MaMa Galleria to name but a few, and home to countless artists and creative professionals, Great Jones’s lively presence is itself a curious reflection of its complex past.

KEITH HARING, POP SHOP, NEW YORK, 1987 BASQUIAT AND WARHOL, NEW YORK, 1985
KEITH HARING, POP SHOP, NEW YORK, 1987 JEAN-MICHEL BASQUIAT, NEW YORK, 1987

Among all those cultural firsts, in the middle of Great Jones stand buildings of great beauty. The Schermerhorn Building, on the corner of Lafayette and Great Jones Streets was designed by Henry Hardenbergh, whose other landmarks in the city include the Dakota and the Plaza Hotel. At the east end of Great Jones once stood the Bowery Hotel. In its time, it was one of the most luxurious of the great Gilded Age hotels; in this era, it has been reborn as a similarly urbane retreat to rest for the night and rub shoulders with members of the creative class.

Gangsters and greats, the famous and the forgotten, creative souls across the arts

While the constant forces of urban renewal have radically changed the character of Great Jones over the centuries, leaving behind a curious polyglot of buildings with tremendous architectural diversity and nonhomogenous purpose, one of the street’s most distinguishing features has miraculously survived: Great Jones Alley. Alleys are a rarity in this city, and to visit this nearly forgotten byway is to step back in time, traveling to that era when the city revealed itself in twists and turns, with an intimacy and closeness that has long since been banished by the planned urban grid and the rise of the skyscraper.

If Great Jones’s walls, cobblestones and alley could talk... there’s no telling what secrets they might reveal. Seemingly destined to be a place of the imagination more than of fact, there may be a dearth of plaques to commemorate the idiosyncratic nonconformist saga of Great Jones; but as a place of legends, the street unfolds its own miraculous tales of an “other” history. In 1960 the famous conceptual and earthwork artist Walter De Maria opened a gallery on Great Jones Street, putting together exhibits of his own quirky minimal sculptures, the films of Joseph Cornell and the works of his good friend Robert Whitman—who along with his wife, Simone Forti, pioneered the radical form of Happenings. The highly influential composer, bandleader and jazz bassist Charles Mingus lived for a number of years at 5 Great Jones Street, where he had planned to build a music school until he was evicted in 1966. In 1975 Great Jones Street became the inspiration for the writer Don DeLillo for his book of the same name, home to his messianic rock star character Bucky Wunderlick.

Perhaps most famously, Great Jones Street is known as the place where the artist Jean-Michel Basquiat lived. Basquiat didn’t just happen to land on Great Jones by chance; he was renting his place there from the friend and sometime collaborator who owned it, Andy Warhol. One can only imagine what historic events took place there when Warhol was in residence.

JEAN-MICHEL BASQUIAT AND ANDY WARHOL, COLLABORATION, NEW YORK, 1985

Gangsters and greats, the famous and the forgotten, creative souls across the arts — Great Jones Street has housed as many stories as it has people over the years. And the best part is that unlike some relic accidentally dug up centuries later, it is a living history, with many more stories yet to tell.

Carlo McCormick is an editor at Paper Magazine, the author of more than 100 titles and the curator of The Downtown Show: the New York Art Scene from 1974 to 1984, at NYU’s Grey Art Gallery.

Photos by Tseng Kwong Chi © Muna Tseng Dance Projects, Inc. www.tsengkwongchi.com Art by Keith Haring © The Keith Haring Foundation

An Authentic Neighborhood

From the many vital cultural institutions to the countless diversions of the area, this New York neighborhood is alive with ingenuity—as captured here by photographer Jason Schmidt.

WASHINGTON SQUARE PARK A stroll through newly renovated Washington Square Park, where the Beat poets gathered in the 1960s.
BRICK, MORTAR, COPPER AND GLASS Some of the most memorable, historic buildings downtown are set within steps of 1 Great Jones Alley, awaiting your discovery.
GREAT BONES Cast-iron buildings that once housed artists are a hallmark of the neighborhood.
WASHINGTON SQUARE ARCH Made of Westchester marble and erected in 1809, it still marks the southern end of Fifth Avenue and the beginning of more bohemian pursuits. “Meet me at the Arch,” locals often say.
LAFAYETTE Chef Andrew Carmellini’s homage to French bistro fare is always popular with locals. The open-plan design by Roman and Williams encourages conversation between tables.
LA COLOMBE Residents take their coffee seriously, and so do boutique shops like La Colombe on Lafayette.
THE PUBLIC THEATER The Public stages important plays that often reach the Great White Way. It also puts on the renowned Shakespeare in the Park summer series in Central Park; members of the Public get access to the free yet hard-to-get tickets.
BOND STREET CHOCOLATE Small-batch tequila or whiskey bonbons serve as the ultimate hostess gift and bring droves of chocoholics to this playful shop.
BALTHAZAR The breads at Balthazar are legendary—and baked just a few blocks from 1 Great Jones Alley.
MILE END DELICATESSEN At this New York institution, international comfort foods (poutine, a Reuben sandwich, a burger, lamb merguez) can be had at nearly any hour of the day.
B BAR & GRILL Casual bar fare and seriously potent cocktails by expert mixologists have made B Bar a mainstay.
IL BUCO This jewel of a local restaurant serves authentic Italian in a rustic setting that brims with charm.
WASHINGTON SQUARE PARK A stroll through newly renovated Washington Square Park, where the Beat poets gathered in the 1960s.

Team

ARCHITECT

BKSK

Founded in 1985, BKSK Architects is a New York City–based firm specializing in design that is socially, contextually and ecologically engaged. The firm’s diverse range of work includes highly lauded cultural, civic, educational, liturgical and residential projects. Individual projects designed by the firm have received over 50 design awards, including an AIA National Housing Award for a new multifamily development; AIA Committee on the Environment (COTE) Award for a LEED Platinum–certified visitor center; and three Palladio Awards for residential architecture. The firm’s work in historic districts is consistently praised by the NYC Landmarks Preservation Commission for being sensitive and boundary-pushing in equal measure.

LANDSCAPE ARCHITECT

HMWhite

HMWhite was founded in 1992 on the principle that the designed landscape is among the most powerful forms of cultural expression and environmental engagement. Led by Hank White, the firm’s work deeply reflects local nature, yielding a timeless beauty that allows their landscapes to stand above competitors while creating a treasured space to enjoy. Clients and communities know to expect HMWhite’s clarity of vision, its site-specific designs and a style that transcends fleeting trends.

Developer

Madison Realty Capital

Madison Realty Capital is one of New York City’s preeminent real estate investment and development firms. Since it’s inception in 2004 by co-founders Brian Shatz and Joshua Zegen, Madison has closed in excess of $4.0 billion of real estate debt and equity transactions in the multi-family, retail, office and industrial sectors.

The firm’s vertically integrated platform provides unique insight and expertise throughout all phases of development, including: acquisition and underwriting, pre-planning and zoning analysis, legal/regulatory administration, design and engineering oversight, construction project management, marketing, sales, and property management.

Within the Development platform, Madison's diverse team of seasoned professionals with strong backgrounds in high end architectural, civil, structural and mechanical design and engineering disciplines have successfully completed many millions of square feet of construction in New York City over the course of several decades. This depth of in-house experience and expertise gives Madison a major competitive edge in executing on technically complex and aesthetically sophisticated building design at a substantial discount to market, and brings certainty of execution in an otherwise volatile and unpredictable marketplace.

Following the successful launch of 78 Irving Place, 1 Great Jones Alley will become the preeminent new luxury condominium downtown.

EXCLUSIVE SALES AND MARKETING

Douglas Elliman
Development Marketing

Established in 1911, Douglas Elliman Real Estate is the largest brokerage in the New York Metropolitan area and the fourth largest residential real estate company nationwide. With more than 6,000 agents, the company operates over 85 offices in Manhattan, Brooklyn, Queens, New Jersey, Long Island, the Hamptons & North Fork, Westchester, Greenwich, South Florida, Colorado and Beverly Hills. Moreover, Douglas Elliman has a strategic global alliance with London-based Knight Frank Residential for business in the worldwide luxury markets spanning 59 countries and six continents. The company also controls a portfolio of real estate services including Douglas Elliman Development Marketing; Manhattan’s largest residential property manager, Douglas Elliman Property Management with over 250 buildings; and DE Commercial. For more information on Douglas Elliman as well as expert commentary on emerging trends in the real estate industry, please visit http://www.elliman.com.

BRANDING / ADVERTISING

And Partners, NY

And Partners is a strategic design firm that creates change for our clients using a methodology that goes far beyond the expected. Since 1999, we’ve helped brand and market over $5 billion worth of residential properties in Manhattan. Our approach integrates branding, design, innovation and technology—along with deep experience outside the real estate industry—to design every detail of the customer experience. The result is a more robust and more intelligent turnkey offering for real estate projects of all kinds. http://www.andpartnersny.com